What to watch for under Georgia's Gold Dome ...

Posted on January 15, 2014

What to watch for under Georgia's Gold Dome ...

By

On Monday, the 236 members of the Georgia General Assembly gathered at the “Gold Dome” for their annual 40 days of debate. But this year, they may have to walk fewer steps than in years past. With 2014 being the second of the two year biennium, Republicans controlling both legislative bodies and the Governor’s Office – and, most importantly, an election year, watch for this year's session to be quick. ... Read More >

Privacy a Red Hot Issue at the National Retail Federation Expo …

Posted on January 13, 2014

Privacy a Red Hot Issue at the National Retail Federation Expo …

By Paul Fulton, Jr., Vice President

Undoubtedly, privacy is one of the hottest issues at this year’s National Retail Federation (NRF) annual convention and EXPO.  Attendees are on high alert for solutions that will protect their shoppers’ identities – while providing the data and analytics needed for operational performance. We are at NRF with our client, Irisys, the world leader in the integration of discreet infrared technology and intelligent softwar... Read More >

All eyes are on Colorado, but will Congress need to get in the weeds?

Posted on January 10, 2014

All eyes are on Colorado, but will Congress need to get in the weeds?

By Sherri Simmons, President and CEO

Usually, during January most people are tuned in to Colorado news for snow reports, ski conditions and the Winter X Games.  This year, the legal sale and use of recreational marijuana has been added to the list. Regardless of your position on the issue – it will be an interesting one to watch.  And even more so, one to experience.  And no, it’s not the inhalation of which I’m writing.  It’s the complex... Read More >

Goodbye Blue Monday!

Posted on January 07, 2014

Goodbye Blue Monday!

By Sherri Simmons, President and CEO

According to some researchers, the first Monday after New Year’s Day, known as Blue Monday, is the most miserable, depressing day of the year – which just happened to be yesterday.  The Christmas holidays are over, we have already started breaking our New Year’s resolutions, the weather is frightful, and so on, and so on.  Well thank goodness Blue Monday is now just a memory. And although Christmas, which most America... Read More >

The “Duck” Disaster

Posted on December 19, 2013

The “Duck” Disaster

By Paul Fulton, Jr., Vice President

I could write a long blog about “Duck Dynasty” patriarch Phil Robertson’s disastrous GQ interview, but client deadlines are driving my time today. So here are the Cliff’s Notes: It’s generally a business risk when a public figure pushes a hot-topic button on a national platform, particularly if those comments could alienate a potential customer base.  Celebrities like Phil are more than reality-TV personaliti... Read More >

Technology Public Relations: Images are Words in Any Language

Posted on August 20, 2013

Technology Public Relations:  Images are Words in Any Language

By Sherri Simmons, President and CEO

The language of technology is much like a dialect. Those who have an ear for the language can pick up the nuances and engage in a conversation.  Those who do not will tune out and disengage. Bridging this language barrier is the make or break point when marketing complex technology to a diverse range of vertical industries and audiences. Many companies try to verbally describe their technology.  But when you start trying to explain me... Read More >

Legal Eagle v. PR Director: What do we have in common?

Posted on August 18, 2013

Legal Eagle v. PR Director:  What do we have in common?

By

One of my dearest friends is an attorney (God bless her), and although she now knows what a demanding profession she’s chosen, I personally knew she’d have a time of it when I read a bit of her textbook materials. I remember thinking, “Thank God I have no desire to practice law. PR is the life for me!” Fast-forward a few more years than I’d like to admit, and I fully understand the how much the law she ran to &ndash... Read More >

People are Often the Strongest Asset to a Public Relations Strategy

Posted on June 21, 2013

People are Often the Strongest Asset to a Public Relations Strategy

By Paul Fulton, Jr., Vice President

In a flurry of press releases, social media content, collateral, public service announcements, and other collateral, it can be easy to focus on materials and lose sight of a public relations campaign’s potentially most valuable voice: its people. And that holds true whether the goal is to elevate a corporate profile within a business landscape; change public perception of a cause-based issue; or manage the reputation of a renowned consumer... Read More >

Though You Can’t Thwart Crises, Plan Anyway

Posted on June 17, 2013

Though You Can’t Thwart Crises, Plan Anyway

By

Andre 3000 said it well in the 2001 Outkast hit “Ms. Jackson” – “You can plan a pretty picnic, but you can’t predict the weather.” Though he was referring to life in general, the same thought process lends itself to crisis communications situations. And when it comes to crisis planning in 2013, potential inclement weather is only a small portion of concern (sorry Andre). Crisis situations, unfortunately, are s... Read More >

The Importance of Growing Your Company’s Voice through Social Media Marketing

Posted on May 23, 2013

The Importance of Growing Your Company’s Voice through Social Media Marketing

By

Most companies are looking at social media marketing through the wrong lens. Why? Because they focus on an immediate return that does not necessarily reflect the interests of their audience. The hype surrounding social media can create the wrong idea. For instance, some companies post a product link on Facebook and then expect their followers to click that link and purchase a product. Not only is this marketing strategy incorrect, but it can also... Read More >

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