Entries for August 2013

Technology Public Relations: Images are Words in Any Language

Posted on August 20, 2013

Technology Public Relations:  Images are Words in Any Language

By Sherri Simmons, President and CEO

The language of technology is much like a dialect. Those who have an ear for the language can pick up the nuances and engage in a conversation.  Those who do not will tune out and disengage. Bridging this language barrier is the make or break point when marketing complex technology to a diverse range of vertical industries and audiences. Many companies try to verbally describe their technology.  But when you start trying to explain me... Read More >

Legal Eagle v. PR Director: What do we have in common?

Posted on August 18, 2013

Legal Eagle v. PR Director:  What do we have in common?

By

One of my dearest friends is an attorney (God bless her), and although she now knows what a demanding profession she’s chosen, I personally knew she’d have a time of it when I read a bit of her textbook materials. I remember thinking, “Thank God I have no desire to practice law. PR is the life for me!” Fast-forward a few more years than I’d like to admit, and I fully understand the how much the law she ran to &ndash... Read More >

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