Sherri Fallin Simmons, President and CEO

Sherri is an award-winning industry leader who specializes in corporate communications, strategic planning, market research, media relations, community relations, government relations, reputation management, and crisis communications. With more than 25 years of experience, she drives client strategy and has been integral in leading the firm toward accolades such as Best Big Idea, Best Marketing-Driven, Best Community Relations, Best New Business, and Best Product Promotion by industry media and associations. Her client experience ranges from retail, manufacturing, consumer products, legal services, and healthcare to social responsibility for issues such as water conservation, domestic child prostitution, and bullying. She served as state director for the late United States Senator Paul Coverdell, under whom she cultivated an intense understanding of public affairs. Her experience in the private sector also includes Waffle House, Inc., where she managed government relations, internal communications, corporate marketing, franchise relations, and advertising. Sherri holds a Bachelor of Arts in Journalism from the University of Georgia Henry W. Grady College of Journalism and Mass Communications. She also serves on the Executive Panel for “Do the Write Thing,” a children’s essay contest on the effects of inner-city violence and is a member of the  Georgia Chamber of Commerce.

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