Rumor had it that traditional media relations was a declining communications channel. But like most rumors – it’s not based in fact. Traditional media remains a primary source of news – and has expanded from simply print and broadcast outlets to online publications. In addition, we have more opportunities than ever to reach a broader audience base by disseminating news through social media channels.

By taking a strategic approach to media relations, we can identify the most newsworthy angles – and segment them by the type of outlet most likely to generate coverage. Our team’s comprehensive expertise encompasses:

  • Strategy development
  • Media segmentation and prioritization – as well as list development
  • Editorial calendar research
  • Media angle identification 
  • Media material development, such as press releases, bylined articles, press kits, media alerts and photo cutlines
  • Spokesperson identification and coaching
  • Media list development
  • Ongoing media outreach and pitching
  • Press conferences
  • Traditional, satellite and radio media tours
  • B-roll and editorial quality photography
  • Media monitoring and reporting

Our Services

Successful public relations and government affairs initiatives utilize a multi-faceted mix of new and proven communication strategies.

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Duffey has earned more than 600 awards from public relations, government affairs, and other industry experts.


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