Entries for June 2016

3 Reasons Why You Should Use Infographics

Posted on June 16, 2016

3 Reasons Why You Should Use Infographics

By Allen Haynes, Director, Public Relations

Infographics have been a prominent communication tool for a few years now, but should you turn your info into a graphic? The simple answer is yes. Here are three reasons why your brand should be using infographics. 1) Concise, engaging messaging Not only do graphics communicate a message, but they can be more engaging than a press release or byline article – especially when your message is restricted by a condensed word count. If your sub... Read More >

Duffey Brings Community Charisma to International Brand

Posted on June 08, 2016

Duffey Brings Community Charisma to International Brand

By Allen Haynes, Director, Public Relations

Company Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Business Issue & Results Starbucks maintains a strong commitment to its local presence -- but this can bring forth a challenge for an international brand. By partnering with Starbucks' PR strategi... Read More >

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