By Allen Haynes, Director, Public Relations
Company
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.
Business Issue & Results
Starbucks maintains a strong commitment to its local presence -- but this can bring forth a challenge for an international brand. By partnering with Starbucks' PR strategi...
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