By Sherri Simmons, President and CEO

As a child, Allen wanted to be a baseball player – who wouldn't if you had your own Louisville Slugger in little league? But now that he is grown up – and Duffey's director of public relations, we thought it might be interesting to learn a little more about Allen and what makes him tick. Where did you grow up? I’m from all over. Most of my family is from the Chicago area, but I moved to Gainesville, Fla. when I was 13. That&rs... Read More >

By Allen Haynes, Director, Public Relations

There are nearly 5 PR people for every 1 reporter, according to a recent report by Pew Research Center. That’s a gain of nearly 2 PR people per reporter over the last decade. The growing imbalance has created a hyper-competitive landscape in achieving positive media coverage simply because more PR people are pitching more story ideas to fewer reporters. That’s why writing – whether for media relations, social content, speeches ... Read More >

By Allen Haynes, Director, Public Relations

Many public relations firms will celebrate the end of the week by attending a happy hour at a nearby pub or craft cocktail establishment. Some even have their own bar carts in-office. At Duffey, we thought, “why not make our own PR-inspired cocktails?” After lots of trial and error and enough terrible puns to last a lifetime, here we are. Here’s our list of five PR and marketing-inspired cocktails. Cheers! Spruce up Your Linked... Read More >

By Allen Haynes, Director, Public Relations

Your audiences will have a shorter attention span than a goldfish by 2020. Really. According to a recent study by Forbes magazine, by the year 2020, about 40 percent of consumers will be from the newly classified Generation Z – which encompasses those born from 1995 to now. This newest generation has an average attention span of eight seconds or less. This is three seconds shorter than the eleven second attention span studied in previou... Read More >