Entries for April 2013

Is Your Team Practicing SMART Media Relations?

Posted on April 02, 2013

Is Your Team Practicing SMART Media Relations?

By Paul Fulton, Jr., Vice President

Whether a renowned consumer brand or a high-tech startup, obtaining positive media coverage requires an infusion of strategy, creativity and timeliness – along with a healthy dose of professional persistence. If your company isn’t establishing a noticeable media presence, the following checklist can help you identify a missing component – and prevent missed opportunities.   Strategies Drive Coverage Simply put, a media s... Read More >

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