The wide-array of options for market research is expanding, keeping pace with changes in communications channels. Surveys and focus groups are no longer our sole options for gathering quantitative and qualitative data. Emerging platforms provide us with options for more clearly defining and targeting your audiences to achieve the demographic insight you need. Meaning – you don’t get the “professional focus group or survey groupie” when you need exacting intelligence from research platforms. This also enables us to build a research initiative that meets unique needs and provides a range of budget options.
- Media and social media monitoring and analysis
- Surveys and intercepts (phone, internet, in-person)
- Focus groups
- In-depth interviews
- Policy analysis