Entries for January 2014

Month in Review ... Duffey's Top Ten News Stories of January 2014

Posted on January 31, 2014

Month in Review ... Duffey's Top Ten News Stories of January 2014

By Sherri Simmons, President and CEO

January was definitely not a slow news month. From politics to entertainment – which often can be one in the same – there were stories to feed the habit of news junkies from every genre. Many of these we will be following throughout the year – but hopefully there are some one-hit wonders on the list. So, our picks for the top ten news stories of January 2014 are:  Support for marijuana legalization is flying high ...... Read More >

Stand Out at Your Main Event: Trade Show Marketing Strategies

Posted on January 28, 2014

Stand Out at Your Main Event: Trade Show Marketing Strategies

By Paul Fulton, Jr., Vice President

SAP brought a city bus. JDA brought dancers. Microsoft brought Delta Air Lines pilots and flight attendants in full brand attire. Trade show marketing is a performance art that begins well before the doors open and continues after they have closed. And having taken our client, Irisys, to the NRF show for several years, we can tell you first-hand it’s not called “The BIG Show” for nothing. From walking the National R... Read More >

Making Change Happen: Building a Successful Advocacy Campaign

Posted on January 22, 2014

Making Change Happen:   Building a Successful Advocacy Campaign

By

Seeking to influence change, especially through the legislative process, is both complex and time-consuming. Advocacy campaigns are extremely effective in driving change by generating broader awareness and motivating grassroots support.  However, if there is not a solid plan of action to maintain focus, the campaign can become unwieldy and ineffective. In building an advocacy plan, there are several strategies to keep in mind. ... Read More >

Meet Account Executive, Alex Bradford:

Posted on January 17, 2014

Meet Account Executive, Alex Bradford:

By

As a child, Alex wanted to be a fireman -- who wouldn't if you could have a fire pole in the middle of your living room and your own fire truck?  But now that he is grown up -- and an account executive in Duffey's public affairs practice, we thought it might be interesting to learn a little more about Alex and what makes him tick. Where did you grow up? Birmingham, Alabama  Where did you attend college?  The University ... Read More >

What to watch for under Georgia's Gold Dome ...

Posted on January 15, 2014

What to watch for under Georgia's Gold Dome ...

By

On Monday, the 236 members of the Georgia General Assembly gathered at the “Gold Dome” for their annual 40 days of debate. But this year, they may have to walk fewer steps than in years past. With 2014 being the second of the two year biennium, Republicans controlling both legislative bodies and the Governor’s Office – and, most importantly, an election year, watch for this year's session to be quick. ... Read More >

Privacy a Red Hot Issue at the National Retail Federation Expo …

Posted on January 13, 2014

Privacy a Red Hot Issue at the National Retail Federation Expo …

By Paul Fulton, Jr., Vice President

Undoubtedly, privacy is one of the hottest issues at this year’s National Retail Federation (NRF) annual convention and EXPO.  Attendees are on high alert for solutions that will protect their shoppers’ identities – while providing the data and analytics needed for operational performance. We are at NRF with our client, Irisys, the world leader in the integration of discreet infrared technology and intelligent softwar... Read More >

All eyes are on Colorado, but will Congress need to get in the weeds?

Posted on January 10, 2014

All eyes are on Colorado, but will Congress need to get in the weeds?

By Sherri Simmons, President and CEO

Usually, during January most people are tuned in to Colorado news for snow reports, ski conditions and the Winter X Games.  This year, the legal sale and use of recreational marijuana has been added to the list. Regardless of your position on the issue – it will be an interesting one to watch.  And even more so, one to experience.  And no, it’s not the inhalation of which I’m writing.  It’s the complex... Read More >

Goodbye Blue Monday!

Posted on January 07, 2014

Goodbye Blue Monday!

By Sherri Simmons, President and CEO

According to some researchers, the first Monday after New Year’s Day, known as Blue Monday, is the most miserable, depressing day of the year – which just happened to be yesterday.  The Christmas holidays are over, we have already started breaking our New Year’s resolutions, the weather is frightful, and so on, and so on.  Well thank goodness Blue Monday is now just a memory. And although Christmas, which most America... Read More >

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