Shrinking Attention Spans Call for Creative Content Marketing

Posted on November 01, 2017

Shrinking Attention Spans Call for Creative Content Marketing

By Allen Haynes, Director, Public Relations

Your audiences will have a shorter attention span than a goldfish by 2020. Really.

According to a recent study by Forbes magazine, by the year 2020, about 40 percent of consumers will be from the newly classified Generation Z – which encompasses those born from 1995 to now.

This newest generation has an average attention span of eight seconds or less. This is three seconds shorter than the eleven second attention span studied in previous generations. It’s also a full second shorter than the amount of time a goldfish can focus, according to a study by the Microsoft Corporation.

For even more context, a good rodeo cowboy can ride a bull for eight seconds, and eternity for them, but a flash in the pan for communicators.

This decreasing amount of focus means brevity and clarity are your two best friends.

Clear, concise messaging will only become increasingly valuable to ensure you are connecting with your audiences in the right way and at the right time.

As a result, businesses must capitalize on consumers’ desires for immediate gratification and message clarity.

Public relations initiatives like content marketing, social media and targeted media relations are among the best solutions available to businesses. They provide the high-priority, real-time communication that is essential to connecting to Generation Z consumers.

Contact Duffey today to learn more about how you can get your message across before your audience times out.  

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