Entries for November 2012
Posted on November 16, 2012
By Sherri Simmons, President and CEO
Duffey recently took home 18 awards from the PRSA Georgia Chapter – and these awards, along with two Gold Marcom awards and a Gold Stevie – are a testament to the teamwork and collaboration between our agency and our clients.
As you can imagine, we are quite proud and still celebrating. The awards reflect our work in a wide-ranging field of industries – from technology to consumer and non-profit. T...
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Posted on November 15, 2012
By Paul Fulton, Jr., Vice President
I facilitated an interview several years ago between a client who had just launched a new high-tech product and the technology reporter at the client’s top-tier trade magazine. We worked with the spokesperson to develop media messages around the product and prepared him to deliver them during interviews. A written product overview provided technical detail in relatively layperson terms.
During the interview, the reporter wanted the spokesp...
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Posted on November 02, 2012
By
More than 12 years ago, Cobb County-Marietta Water Authority tasked Duffey to develop a community relations campaign that would educate area residents about the importance of water conservation and how it can easily save time, water and money.
waterSmart was born and has evolved over the years, but one thing remains the same – it continues to teach Cobb County residents simple and effective water-saving techniques.
Recently,...
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