Entries for November 2012

Duffey Puts Best Foot Forward … Wins 21 Awards in 2012!

Posted on November 16, 2012

Duffey Puts Best Foot Forward … Wins 21 Awards in 2012!

By Sherri Simmons, President and CEO

Duffey recently took home 18 awards from the PRSA Georgia Chapter – and these awards, along with two Gold Marcom awards and a Gold Stevie – are a testament to the teamwork and collaboration between our agency and our clients.  As you can imagine, we are quite proud and still celebrating.  The awards reflect our work in a wide-ranging field of industries – from technology to consumer and non-profit.  T... Read More >

High-Tech PR Doesn’t Always Require Highly Technical Storytelling

Posted on November 15, 2012

High-Tech PR Doesn’t Always Require Highly Technical Storytelling

By Paul Fulton, Jr., Vice President

I facilitated an interview several years ago between a client who had just launched a new high-tech product and the technology reporter at the client’s top-tier trade magazine. We worked with the spokesperson to develop media messages around the product and prepared him to deliver them during interviews. A written product overview provided technical detail in relatively layperson terms. During the interview, the reporter wanted the spokesp... Read More >

Best Practices for Managing Creative Professionals

Posted on November 08, 2012

Best Practices for Managing Creative Professionals

By

Operational processes are not only beneficial for companies – they’re vital. Ideally, all employees would align objectives with these processes, but creative “right brain” team members often need tools to help balance creative freedom with operational efficiencies. The following tips can help tactical “left brain” managers lead teams while keeping the creative office environment afloat. Demonstrate signi... Read More >

Nurturing a Community Relations Campaign to Foster Growth

Posted on November 02, 2012

Nurturing a Community Relations Campaign to Foster Growth

By

More than 12 years ago, Cobb County-Marietta Water Authority tasked Duffey to develop a community relations campaign that would educate area residents about the importance of water conservation and how it can easily save time, water and money.  waterSmart was born and has evolved over the years, but one thing remains the same – it continues to teach Cobb County residents simple and effective water-saving techniques. Recently,... Read More >

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