By Paul Fulton, Jr., Vice President

Some brands are likely re-evaluating their PR strategies for 2015 after a less-than-stellar 2014. Fair or not, some aren’t coming out of the year on strong footing. These brands took a PR beating in 2014: Abercrombie & Fitch Oversize logos and overpriced clothing were replaced with less expensive fast-fashion newer-comers that painted Abercrombie & Fitch – once the king of teen social status – as an outsider among ... Read More >

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As a public relations major at Auburn University, I learned how to write a standard press release in my sleep. It wasn’t until I ventured outside of the classroom, into the real world, that I began grasping some valuable tips that weren’t in the pages of Strunk and White’s, The Elements of Style. Below are five public relations skills that I didn’t learn in college: 1.) Learn how to prioritize very well. In the fast pace ... Read More >