Entries for May 2013

The Importance of Growing Your Company’s Voice through Social Media Marketing

Posted on May 23, 2013

The Importance of Growing Your Company’s Voice through Social Media Marketing

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Most companies are looking at social media marketing through the wrong lens. Why? Because they focus on an immediate return that does not necessarily reflect the interests of their audience. The hype surrounding social media can create the wrong idea. For instance, some companies post a product link on Facebook and then expect their followers to click that link and purchase a product. Not only is this marketing strategy incorrect, but it can also... Read More >

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