Entries for June 2013

People are Often the Strongest Asset to a Public Relations Strategy

Posted on June 21, 2013

People are Often the Strongest Asset to a Public Relations Strategy

By Paul Fulton, Jr., Vice President

In a flurry of press releases, social media content, collateral, public service announcements, and other collateral, it can be easy to focus on materials and lose sight of a public relations campaign’s potentially most valuable voice: its people. And that holds true whether the goal is to elevate a corporate profile within a business landscape; change public perception of a cause-based issue; or manage the reputation of a renowned consumer... Read More >

Though You Can’t Thwart Crises, Plan Anyway

Posted on June 17, 2013

Though You Can’t Thwart Crises, Plan Anyway

By

Andre 3000 said it well in the 2001 Outkast hit “Ms. Jackson” – “You can plan a pretty picnic, but you can’t predict the weather.” Though he was referring to life in general, the same thought process lends itself to crisis communications situations. And when it comes to crisis planning in 2013, potential inclement weather is only a small portion of concern (sorry Andre). Crisis situations, unfortunately, are s... Read More >

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