Entries for 'Allen Haynes, Director, Public Relations'

Happy Halloween! How to Write Press Releases that won’t Frighten Reporters

Posted on October 23, 2017

Happy Halloween! How to Write Press Releases that won’t Frighten Reporters

By Allen Haynes, Director, Public Relations

There are nearly 5 PR people for every 1 reporter, according to a recent report by Pew Research Center. That’s a gain of nearly 2 PR people per reporter over the last decade. The growing imbalance has created a hyper-competitive landscape in achieving positive media coverage simply because more PR people are pitching more story ideas to fewer reporters. That’s why writing – whether for media relations, social content, speeches ... Read More >

You Know You Work in Public Relations When…

Posted on October 16, 2017

You Know You Work in Public Relations When…

By Allen Haynes, Director, Public Relations

Sometimes it's difficult knowing if you work in public relations. Luckily for you, we created a full-proof test, so you can know without a shadow of a doubt whether or not you work in this amazing industry. If you answer yes to any of the following questions, you work in public relations.  1) You are the number one news source for your family and friends – but they still don’t know what you do for a living. 2) Your thank y... Read More >

5 Reasons We Love Public Relations

Posted on February 14, 2017

5 Reasons We Love Public Relations

By Allen Haynes, Director, Public Relations

Valentine’s Day is finally here. The word ‘finally’ can be taken in two ways. You’re either excited it’s here or you’re happy that the stress of it all is almost over. Regardless if you’re single or have a significant other, public relations always has a place in a PR professional’s heart. You’ll hear a lot of PR professionals say how much they love their jobs – and it’s hard not ... Read More >

3 Reasons Why You Should Use Infographics

Posted on June 16, 2016

3 Reasons Why You Should Use Infographics

By Allen Haynes, Director, Public Relations

Infographics have been a prominent communication tool for a few years now, but should you turn your info into a graphic? The simple answer is yes. Here are three reasons why your brand should be using infographics. 1) Concise, engaging messaging Not only do graphics communicate a message, but they can be more engaging than a press release or byline article – especially when your message is restricted by a condensed word count. If your sub... Read More >

Duffey Brings Community Charisma to International Brand

Posted on June 08, 2016

Duffey Brings Community Charisma to International Brand

By Allen Haynes, Director, Public Relations

Company Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Business Issue & Results Starbucks maintains a strong commitment to its local presence -- but this can bring forth a challenge for an international brand. By partnering with Starbucks' PR strategi... Read More >

Duffey Helps Community Bank Earn National Presence

Posted on March 08, 2016

Duffey Helps Community Bank Earn National Presence

By Allen Haynes, Director, Public Relations

Company Community & Southern Bank (CSB) is one of Georgia’s strongest and fastest growing community banks. CSB operates more than 45 branches in Georgia and Florida and has more than $4.4 billion in assets. Business Issue Positioning a bank as a trustworthy community partner – and upstanding financial institution – is a daunting task considering fewer than one in four Americans trust the financial system. But when approac... Read More >

Duffey Helps Irisys Secure Record Number of Leads and Media Coverage at NRF 2016

Posted on February 01, 2016

Duffey Helps Irisys Secure Record Number of Leads and Media Coverage at NRF 2016

By Allen Haynes, Director, Public Relations

Company Irisys develops behavior intelligence solutions for environments in an array of industries worldwide. Delivering faster checkout lines, cleaner facilities, higher-security perimeters and more, Irisys’ solutions are deployed throughout the globe’s leading retail operations, publicly and privately owned buildings, airports, security systems, quick-serve restaurants and other facilities. Business Issue Duffey was originally br... Read More >

The 6 Must Have Apps for PR Pros in 2016

Posted on January 06, 2016

The 6 Must Have Apps for PR Pros in 2016

By Allen Haynes, Director, Public Relations

Public relations is a fast-paced industry where PR professionals are expected to think on their feet and have the ability to meet tight deadlines. And whether it’s writing a new business proposal, developing an integrated communications strategy or pitching press releases, every PR pro must learn how to juggle assignments while monitoring media trends and potential crisis scenarios. Thankfully, today’s smartphones are quickly becomin... Read More >

What to Play: Duffey’s Holiday Playlist

Posted on December 15, 2015

What to Play: Duffey’s Holiday Playlist

By Allen Haynes, Director, Public Relations

It’s the most wonderful time of the year, and nearly every radio station is playing holiday music, whether it’s one song per hour, or 24/7 through Christmas Day. And while that’s great, many of those playlists seemingly repeat the same 5-7 songs. That’s why we decided to bring you Duffey’s Holiday Tunes Playlist. From intern to CEO, everyone from our firm shared their favorite holiday song to make this list full of ... Read More >

Buying for the PR Man: 5 Gifts Under $50

Posted on December 08, 2015

Buying for the PR Man: 5 Gifts Under $50

By Allen Haynes, Director, Public Relations

Figuring out what to buy the PR guy in your life can be stressful. Well, you’ve come to the right place. Here’s a Duffey-approved holiday gift guide to find your PR man the perfect, affordable gift this Christmas and Hannukah.

Read More >

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