By Allen Haynes, Director, Public Relations

There are nearly 5 PR people for every 1 reporter, according to a recent report by Pew Research Center. That’s a gain of nearly 2 PR people per reporter over the last decade. The growing imbalance has created a hyper-competitive landscape in achieving positive media coverage simply because more PR people are pitching more story ideas to fewer reporters. That’s why writing – whether for media relations, social content, speeches ... Read More >

By Allen Haynes, Director, Public Relations

Many public relations firms will celebrate the end of the week by attending a happy hour at a nearby pub or craft cocktail establishment. Some even have their own bar carts in-office. At Duffey, we thought, “why not make our own PR-inspired cocktails?” After lots of trial and error and enough terrible puns to last a lifetime, here we are. Here’s our list of five PR and marketing-inspired cocktails. Cheers! Spruce up Your Linked... Read More >

By Allen Haynes, Director, Public Relations

Your audiences will have a shorter attention span than a goldfish by 2020. Really. According to a recent study by Forbes magazine, by the year 2020, about 40 percent of consumers will be from the newly classified Generation Z – which encompasses those born from 1995 to now. This newest generation has an average attention span of eight seconds or less. This is three seconds shorter than the eleven second attention span studied in previou... Read More >

By Allen Haynes, Director, Public Relations

Sometimes it's difficult knowing if you work in public relations. Luckily for you, we created a full-proof test, so you can know without a shadow of a doubt whether or not you work in this amazing industry. If you answer yes to any of the following questions, you work in public relations.  1) You are the number one news source for your family and friends – but they still don’t know what you do for a living. 2) Your thank y... Read More >

By Allen Haynes, Director, Public Relations

Infographics have been a prominent communication tool for a few years now, but should you turn your info into a graphic? The simple answer is yes. Here are three reasons why your brand should be using infographics. 1) Concise, engaging messaging Not only do graphics communicate a message, but they can be more engaging than a press release or byline article – especially when your message is restricted by a condensed word count. If your sub... Read More >

By Allen Haynes, Director, Public Relations

We at Duffey, along with the rest of America are mourning the death of Bob Dorough, famed jazz musician and composer – noted for teaching us all about Lucky 7, Conjunction Function – and how it feels to be a Bill just sitting on Capitol Hill. through Schoolhouse Rock. Dorough has said in interviews that his favorite was always “Lucky Seven Samson” and we agree. Watch "Lucky Seven Sampson" Thank you for your music, humor... Read More >

By Allen Haynes, Director, Public Relations

Valentine’s Day is finally here. The word ‘finally’ can be taken in two ways. You’re either excited it’s here or you’re happy that the stress of it all is almost over. Regardless if you’re single or have a significant other, public relations always has a place in a PR professional’s heart. You’ll hear a lot of PR professionals say how much they love their jobs – and it’s hard not ... Read More >

By Allen Haynes, Director, Public Relations

Company Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Business Issue & Results Starbucks maintains a strong commitment to its local presence -- but this can bring forth a challenge for an international brand. By partnering with Starbucks' PR strategi... Read More >

By Allen Haynes, Director, Public Relations

Company Community & Southern Bank (CSB) is one of Georgia’s strongest and fastest growing community banks. CSB operates more than 45 branches in Georgia and Florida and has more than $4.4 billion in assets. Business Issue Positioning a bank as a trustworthy community partner – and upstanding financial institution – is a daunting task considering fewer than one in four Americans trust the financial system. But when approac... Read More >

By Allen Haynes, Director, Public Relations

Company Irisys develops behavior intelligence solutions for environments in an array of industries worldwide. Delivering faster checkout lines, cleaner facilities, higher-security perimeters and more, Irisys’ solutions are deployed throughout the globe’s leading retail operations, publicly and privately owned buildings, airports, security systems, quick-serve restaurants and other facilities. Business Issue Duffey was originally br... Read More >