Mission I: Consolidate three different companies, with three different technology platforms – located in three different states – into one location and under one brand.

Mission II: Reposition the consolidated company through brand evolution and integrated communications initiatives.

To accomplish this comprehensive mission, Duffey deployed its full suite of resources, from public affairs to media relations and creative design, to achieve ongoing results for Palm Coast Data, a national leader in providing technology-based fulfillment and direct marketing solutions to the online and print publishing industry.

Message differentiation and the redesign of Palm Coast Data’s website was the cornerstone of the company’s repositioning. Within 60 days of launch, the site generated numerous new business inquiries. The site’s average visit duration increased by 268% and mobile traffic increased by 122%. Duffey integrated the new brand design and messaging into the company’s client communications, sales collateral, presentations, advertising and new product launches – building internal consistency and industry visibility.

Through media relations initiatives, we strategically placed a product-launch article with Audience Development – the industry’s most highly read publication. The article generated several new business leads within six months – with both existing and potential clients specifically recalling key messages from the article.

The collective result is a timely, tech-focused brand; elevated value messaging; and a modern industry reputation that has attracted new business leads – online and offline – from sophisticated prospective clients.


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