Park Signature Properties is Atlanta’s first and most experienced developer of multiple luxury high-rise communities and delivers a superior lifestyle that reaches beyond living space.

From ingenious architectural and engineering design to signature amenities and stylish interiors, Park Signature Properties captures the essence of true luxury – and many international celebrities call its distinguished Buckhead properties home.

With several new high-profile projects on the horizon, Park Signature Properties partnered with Duffey to elevate its brand in a way that would connect with high-end high-rise buyers.

Working through the Homeowners Associations that represented its existing properties, we developed and fielded a written survey to find out why residents decided to purchase a Park Signature Properties condominium – and what attributes they sought in any real estate developer. We also utilized the survey as an opportunity to obtain residents’ testimonials about their experiences in a Park Signature Property home.

Using survey findings, Duffey developed a higher-end brand platform that elevated the true sophistication and detail with which Park Signature Properties had become renowned for approaching every development.

A new elegant logo instantly appealed to higher-end audiences. A new website with deeper content, richer colors, and eye-catching photography brought the developer’s works to life. Higher-end marketing materials included stronger messaging about the developer’s experience. And the inclusion of resident testimonials across marketing initiatives brought in real voices to tell – and sell – the story of life in a Park Signature Property.


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