Simply put, we measure success based on the results we generate for our clients. Duffey operates on a project-based billing structure, which enables account team members to truly focus on results.

In the beginning stage of the relationship with a client, we define together what a successful program will yield. From there, we develop program benchmarks, measurement and evaluation tools.

We also work with our clients to develop a measurement matrix that is easy to share with key executives up and down the internal chain of command.