American Medical Response (AMR), the country’s largest provider of emergency transportation services, recruited Duffey for community and media relations. Duffey’s plan was to build awareness of AMR’s commitment to educating communities about health and safety.

Duffey achieved this by creating a media kit, organizing community events with local politicians and launching AMR’s “Andy the Ambulance,” a talking robot ambulance that is used for communicating to kids the dos and don’ts of medical emergencies. The results were outstanding.

Duffey generated media coverage from all key major media outlets in the metro area and provided news feeds to online and cable services, such as MSNBC. The publicity value created by Duffey generated a 127 percent return on AMR’s investment in the campaign.