Air Quality Sciences (AQS), a full service indoor air quality (IAQ) company that provides solutions to create healthy indoor environments, engaged Duffey Communications to help the company achieve more recognition for its leadership in the IAQ industry.

Duffey devised a strategy that honed in on the insurance industry and positioned AQS as the solution for curing “sick buildings.” Duffey refined AQS Building Consulting messaging and showcased client success stories through a series of feature articles in insurance trade publications.

This effort yielded a 375% return in investment with results that include:

• Managing Mold Contamination: Best Practices for Claims Adjusters appeared in the July 2003 issue of Claims magazine reaching more than 8,500 claims adjusters and insurance executives.


• AQS reprinted article as an internal and external marketing tool


• The ad equivalency of this article would be $5,620