Château Élan Winery and Resort is a top-rated resort located outside Atlanta. Duffey was engaged to help Château Élan generate awareness concerning the growth of the resort and strengthen relationships with the media.

In support of the effort, Duffey coordinated a media tour in New York City, supported new bureau activity, planned special events and provided ongoing strategic counsel.

By campaign’s end, Duffey was successful in:

• Securing more than 25 media interviews during the media tour;


• Generated more than 45 million media impressions;


• Garnering media coverage for Château Élan equaling nearly $1 million in advertising value;


• The return on investment for Château Élan was more than 1,400 percent.