The Kroger Company hired Duffey to develop a high-visibility program that showcased its ongoing commitment to the community and the spirit of the upcoming 1996 Summer Olympic Games. Duffey identified the effectiveness of using a blimp as a powerful communication tool.

A local monitoring of anticipated community needs during the Games revealed that the Atlanta Police Department had a need for aerial surveillance. Kroger approved the construction of the world’s largest blimp to be used as an aerial reminder of its commitment to the city and as a tangible example of its community involvement. The blimp was officially introduced at an inauguration ceremony naming it "The Spirit of Atlanta". After the ceremony, local, national, and international media boarded the blimp for a ride over Atlanta to survey the city's latest security tool and observe Olympic venues from above.

On the Fourth of July, Duffey arranged for ABC television to borrow the blimp for aerial coverage of the Peachtree Road Race and the fireworks extravaganza. In return, Duffey negotiated for numerous pre-event and live mentions of the blimp over the public address systems and on the air. Numerous news outlets covered Kroger's contribution to the Atlanta Police Department's security for the Summer Games including the Atlanta Journal-Constitution, ABC, NBC, CBS and the Wall Street Journal.

Following the introduction of the blimp, telephone research showed that Kroger's top-of-mind awareness increased by 12 percent. Domestic and international coverage reached 31 countries and all 50 states generating media impressions 317 percent above the original goal. Kroger's return on investment was 3,300 percent.