Entries for 'Paul Fulton, Jr., Vice President'

Ga.'s Top 10 Tweeting Senators & Representatives

Posted on April 09, 2015

Ga.'s Top 10 Tweeting Senators & Representatives

By Paul Fulton, Jr., Vice President

We wondered which state Georgia Senators and Representatives had amassed the most Twitter followers. So we dove in and took a look. Here's what we found.

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These Brands Took a PR Beating in 2014

Posted on December 17, 2014

These Brands Took a PR Beating in 2014

By Paul Fulton, Jr., Vice President

Some brands are likely re-evaluating their PR strategies for 2015 after a less-than-stellar 2014. Fair or not, some aren’t coming out of the year on strong footing. These brands took a PR beating in 2014: Abercrombie & Fitch Oversize logos and overpriced clothing were replaced with less expensive fast-fashion newer-comers that painted Abercrombie & Fitch – once the king of teen social status – as an outsider among ... Read More >

Major Outbreak: 24/7 Media Coverage about Ebola Hits ‘Hysterical’ Tone

Posted on October 20, 2014

Major Outbreak: 24/7 Media Coverage about Ebola Hits ‘Hysterical’ Tone

By Paul Fulton, Jr., Vice President

Although their coverage of the disease is still in an early incubation period, media are working overtime to keep people informed of this major global story. The potential for unintended tune-out, however, should be of grave concern to public health officials. 
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Take the press release out of the coffin, and put the debate in it ...

Posted on August 14, 2014

Take the press release out of the coffin, and put the debate in it ...

By Paul Fulton, Jr., Vice President

Every industry has pundits, and public relations has its fair share. With the proliferation of social media, digital media and mobile devices, the pundit Rolodex has expanded to include a wider net of communicators. It’s impossible to ignore the evolution that has occurred within our industry. And if you listen to the pundits, there’s a lot of hand-wringing over its changing landscape.    One debate that can’t be av... Read More >

Stand Out at Your Main Event: Trade Show Marketing Strategies

Posted on January 28, 2014

Stand Out at Your Main Event: Trade Show Marketing Strategies

By Paul Fulton, Jr., Vice President

SAP brought a city bus. JDA brought dancers. Microsoft brought Delta Air Lines pilots and flight attendants in full brand attire. Trade show marketing is a performance art that begins well before the doors open and continues after they have closed. And having taken our client, Irisys, to the NRF show for several years, we can tell you first-hand it’s not called “The BIG Show” for nothing. From walking the National R... Read More >

Privacy a Red Hot Issue at the National Retail Federation Expo …

Posted on January 13, 2014

Privacy a Red Hot Issue at the National Retail Federation Expo …

By Paul Fulton, Jr., Vice President

Undoubtedly, privacy is one of the hottest issues at this year’s National Retail Federation (NRF) annual convention and EXPO.  Attendees are on high alert for solutions that will protect their shoppers’ identities – while providing the data and analytics needed for operational performance. We are at NRF with our client, Irisys, the world leader in the integration of discreet infrared technology and intelligent softwar... Read More >

The “Duck” Disaster

Posted on December 19, 2013

The “Duck” Disaster

By Paul Fulton, Jr., Vice President

I could write a long blog about “Duck Dynasty” patriarch Phil Robertson’s disastrous GQ interview, but client deadlines are driving my time today. So here are the Cliff’s Notes: It’s generally a business risk when a public figure pushes a hot-topic button on a national platform, particularly if those comments could alienate a potential customer base.  Celebrities like Phil are more than reality-TV personaliti... Read More >

People are Often the Strongest Asset to a Public Relations Strategy

Posted on June 21, 2013

People are Often the Strongest Asset to a Public Relations Strategy

By Paul Fulton, Jr., Vice President

In a flurry of press releases, social media content, collateral, public service announcements, and other collateral, it can be easy to focus on materials and lose sight of a public relations campaign’s potentially most valuable voice: its people. And that holds true whether the goal is to elevate a corporate profile within a business landscape; change public perception of a cause-based issue; or manage the reputation of a renowned consumer... Read More >

Is Your Team Practicing SMART Media Relations?

Posted on April 02, 2013

Is Your Team Practicing SMART Media Relations?

By Paul Fulton, Jr., Vice President

Whether a renowned consumer brand or a high-tech startup, obtaining positive media coverage requires an infusion of strategy, creativity and timeliness – along with a healthy dose of professional persistence. If your company isn’t establishing a noticeable media presence, the following checklist can help you identify a missing component – and prevent missed opportunities.   Strategies Drive Coverage Simply put, a media s... Read More >

High-Tech PR Doesn’t Always Require Highly Technical Storytelling

Posted on November 15, 2012

High-Tech PR Doesn’t Always Require Highly Technical Storytelling

By Paul Fulton, Jr., Vice President

I facilitated an interview several years ago between a client who had just launched a new high-tech product and the technology reporter at the client’s top-tier trade magazine. We worked with the spokesperson to develop media messages around the product and prepared him to deliver them during interviews. A written product overview provided technical detail in relatively layperson terms. During the interview, the reporter wanted the spokesp... Read More >

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