Entries for November 2017

Five PR and Marketing-Inspired Cocktails

Posted on November 17, 2017

Five PR and Marketing-Inspired Cocktails

By Allen Haynes, Director, Public Relations

Many public relations firms will celebrate the end of the week by attending a happy hour at a nearby pub or craft cocktail establishment. Some even have their own bar carts in-office. At Duffey, we thought, “why not make our own PR-inspired cocktails?” After lots of trial and error and enough terrible puns to last a lifetime, here we are. Here’s our list of five PR and marketing-inspired cocktails. Cheers! Spruce up Your Linked... Read More >

Shrinking Attention Spans Call for Creative Content Marketing

Posted on November 01, 2017

Shrinking Attention Spans Call for Creative Content Marketing

By Allen Haynes, Director, Public Relations

Your audiences will have a shorter attention span than a goldfish by 2020. Really. According to a recent study by Forbes magazine, by the year 2020, about 40 percent of consumers will be from the newly classified Generation Z – which encompasses those born from 1995 to now. This newest generation has an average attention span of eight seconds or less. This is three seconds shorter than the eleven second attention span studied in previou... Read More >

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